The Missing Link - 4 Crucial Types of Backlinks

oogle Webmaster Tools says that in order to gain Page Rank (a way of gaging website authority, PR is gaged from 0-10, 10 being highest) you should have high quality sites linking to yours, which is termed a backlink. A backlink is simply a link to your website from another website.

There are several types of link building strategies and all of them should be utilized to optimize your sites for the search engines which in turn will increase our traffic, so build links everyday

1. Relevant/Reciprocal Link Exchange

Reciprocal links are where you exchange links with sites that are relevant to yours. AS far as Google is concerned relevance equals quality as far as a backlink is concerned.

There are some webmasters who exchange links with any and all sites. But if you have a website about weight loss, how helpful is it for your visitors to see a link to a car auction site? This is a weak link and a useless waste of time and looks lame on your website! Build links for your visitors and not for ranks and your site will be rewarded.

The two most important factors in finding reciprocal link exchange partners are relevance and Page Rank, relevance being first important and page rank second. If you can get both then that's great. If you're site is new higher rank pages are hard to get, so don't worry about it and just look for relevance.

Where you place links on your site is important and can be done in several ways. While many still use a links page, this method is not the best option. These days search engines place less value on links pages and when you think about it, how good is a links page for your site and its visitors?

A better option is to place your links and get the reciprocal site to place links as hyperlinks within the content on your site with relevant anchor keywords. This method looks better, provides a natural flow of links and gets more link juice from the search engines and especially Google.

The key to link building on your sites is to make the link look like a side effect and not the end goal.

2. One Way Links

A one-way link is where you get a link to your site from another site without having to place a link back. Of course, one-way links hold the most juice with search engines.

When your site is new it is unlikely that you will get relevant high PR sites to give you a one-way link, unless of course you provide great content or a link bait (explained below).

Natural One-Way Link Building through Content

One of the best ways to get one way links is the natural link method which can be obtained by posting fresh original content on your sites that is so good it makes other websites want to link to it. Good content, which should all ready be a first priority for your visitors and visitor retention, will facilitate natural one-way links.

Link Bait

Another great way to build one way backlinks is to use a link bait on your site. This is the method of choice to get get higher page rank sites to link to lower page rank sites. Link Bait is basically any content or feature within a website that somehow baits viewers to place links to it from other websites. These link baits could be, information hooks, news hooks, humor hooks, tools hooks like a widget or some helpful tool that other sites can use.

Article Marketing and submitting your sites to Internet Directories are very effective ways to get one-way links.

3. 3-Way Links

3-ways: Site A points to Site B and Site B points to Site C and Site C points back to Site A. The point is to try to make reciprocals look like one-ways, this method really doesn't have much value and I don't recommend it.

4. Outbound Links

Outbound links are the websites you link to or site as references within content. Whatever your niche there authority and other helpful sites for your visitors and and those are the sites that you want to link to.

Some webmasters are so afraid of losing traffic or giving up their link juice that you hardly ever see outbound links on their sites, this is a big mistake.

Outbound links are a necessary part of establishing your authority within your niche and a vital part of your Internet Marketing efforts. They are a vital part of any website/blog and their existence or non-existence can determine whether high-authority, high page rank sites would ever link to you, mainly because if you are not consistently seeking out new information and intelligence within your niche and citing those sources they will view your website as stale and out of date.

Take a look at the authority sites within your niche, they all have outbound links and references. It is impossible to provide really useful information without offering other sites that can benefit your visitors.

In conclusion, it is crucial for any Internet Marketing Campaign to build links everyday. This is the main way that Google can establish authority, relevance and importance to your websites and is at the center of the search engine optimization strategy.
Author: JR Lang

How Do I Get My Site to The Top of Search Engines? by Anne-Marie RONSEN

Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor.

Before you go out and hire a search engine optimization company, try taking some of the simple steps listed bellow, and see if you can't boost your rankings yourself.

- Create a site with valuable content, products or services. And, make sure your site is fully operational before you have it submitted - Do NOT submite a site that is under construction or having just one page.

- Don't use the automatic submission services. Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories (i.e. http://www.WebDirectoryBank.com).

- Submit the domain or URL that have content in the corect format (http://www.mydomain.com - some directories accept it without http://)

- Take the time and choose the most appropriate category. Don't make the mistake of selecting the category too fast without checking if there would be a more relevant category.

- Check for broken links and correct HTML and avoid hidden text or hidden links.

- Pay attention to your keywords. Research and use the right keywords/phrases to attract your target customers. Keywords are the foundation bricks of the entire search engine system, and they demand individual scrutiny in your monitoring efforts.

- Use keywords in page titles itself. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.

- Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

- Select words or phrases that target a niche segment. Use the advanced tools available to create a list of relevant keywords which do not attract too much competition in your niche segment.

- Try to use text instead of images to display important names, content, or links. The Search Engines crawler doesn't recognize text contained in images.

- Don't create multiple pages, subdomains, or domains with substanially duplicate content. Google's algorithm really does take notice of duplicate content. Provide unique, relevant and fresh content to your users with a good grammar, correct spelling, and sentence structure.

- Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.

- Write 10 highly informative and unique articles about the topic of your website. Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.

- REGULARLY UPDATE YOUR WEB PAGES. Search engine spiders love constantly updated content. Any changed to your source code would register in the search engines' systems, and their spiders would crawl through your website with priority the next time a relevant query is made.

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These on page search engine optimization techniques are designed to give you a good page rank for your online business' website and are crucial to the success of your marketing campaign. Once you achieve a high search engine position, it is essential that you make sure you maintain the high ranking you have worked so hard to achieve.

Copyright © Anne-Marie Ronsen

You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.

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About the Author

Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com

Increase Targeted Web Traffic - Getting Loads Of Targeted Visitors With Long-Tail Keywords by Serge Daudelin

One of the things that will make a site super successful, is the ability to provide relevant information to your visitors. This isn't as easy at it sounds, but it is vital to the success of a website. If a visitor arrives at your site looking for particular information, and they don't get it, they will hit the back button.

Let's take an example in the barbecue niche.

You might have a page about "BBQ smokers".

That's great, but what if someone is looking for plans to build a BBQ smoker, and they arrive at your page which basically describes what a smoker is, or how it works? Would they be targeted? Would they likely stay on your site, and follow your call to action (whether it is clicking an affiliate link, or clicking an Adsense ad)? Probably not. The information is not targeted enough for that visitor.

If you created a page that was targeted to that visitor, then there is a good chance they would at least read your page, and follow your call to action. The more targeted the information, the better your conversion rates.

In this example, writing an article on plans for a BBQ smoker would be the way to go. However, the big problem is actually finding these specific phrases in the first place.

This type of phrase is often called the long-tail. They tend to have less competition, and fewer searches, but they are vital to the success of a site, and allow you to cater for a wider audience, providing highly relevant information to each visitor.

One way to find these long-tail keywords is to look through your log files. Look for the phrases that people use to find your pages, and then create content that is more targeted to their requests.

About the Author

I have just completed my brand new guide to Search Engine Marketing.

Download it free here: Search Engine Optimization Success.

Serge Daudelin is a Search Engine Optimization Specialist. http://www.affordable-search-engine-optimization-services.com